Cider Australia is the peak body for the cider and perry industries in Australia.
Joint Media Release – Wine Australia and Cider Australia
Cider exports and tourism will be the focus of this year’s Australian Cider Forum, with Cider Australia and Wine Australia joining forces to promote a future go-to-market strategy and tourism opportunities for cider producers.
The export and tourism opportunities signal an exciting new era for craft cider producers, who will celebrate the industry’s achievements at Cider Australia’s Annual Cider Awards in Melbourne on 8 November 2019.
The-go-to-market strategy – being developed with funding from the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) – will support craft cider producers looking to market their brands overseas and follows the launch of Cider Australia’s world-first ‘100% Australian Grown’ trust mark in 2018.
Key features of the go-to-market strategy include:
- in-market analysis of the China, Japan, UK and US markets
- Export Market Guides outlining the demographics, regulatory environment and import requirements for each of these markets, and
- guidance on how to apply the brand proposition and trust mark in each of these markets.
Wine Australia Chief Executive Officer Andreas Clark said, ‘With the Australian Government’s $500,000 Cider Program nearing completion, Wine Australia will use the cider forum to update producers on the resources being developed to help them identify and break into key export markets.
‘The forum will also feature a one-hour cider tourism workshop, presented by Growing Wine Tourism facilitator Robin Shaw, founder of Wine Tourism Australia.
‘Tailored for a cider audience, the cider tourism workshop will draw from the Growing Wine Tourism workshops and webinars being rolled out across the country, as part of the $50m Package.
‘Pitched at both new and experienced business, the program’s core aim is to give people the tools, market insights and strategies to implement changes in their business that attract more visitors, increase their spend and length of stay and drive sales and profit growth’, he said.
Cider Australia President Sam Reid said, ‘The Cider Program has brought to life the vision of the Australian cider industry and united cider producers across the country under a consistent and meaningful brand.
‘The 100% Australian Grown trust mark is an important foundation that enables consumers to identify authentic ciders made from apples grown on Australian farms, and the export market analysis and guidance materials we have developed go far beyond anything previously available to smaller producers.
‘With cider becoming a global category, now is a great time for Australian cider makers to be pursuing this opportunity. Ten years ago, only 21 per cent of global cider consumption was outside of Western Europe and this has now moved to 45 per cent, according to GlobalData, reflecting the growth in new world cider markets and styles.
‘This puts us in good stead to achieve our goal of increasing the market share of Australian craft ciders from 10 to 30 per cent by 2023’, said Mr Reid.
For more information about Cider Australia’s brand proposition and trust mark, visit https://www.cideraustralia.org.au/backtoearth/
For information about the Australian Cider Forum and Australian Cider Awards 2019, visit https://www.cideraustralia.org.au/events/australian-cider-forum-and-general-meeting/
[Ends]
For further information, please contact:
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Amelia Harris – Wine Australia Communications Manager, Export and Regional Wine Support Package Phone: +61 437 714 571 Email: amelia.harris@wineaustralia.com |
Twitter: @Wine_Australia Instagram: @WineAustralia Facebook: WineAustralia Website: www.wineaustralia.com |
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About Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development and extension (RD&E), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package.
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RD&E investments.
2019 Cider Awards entries hit another high with 276 entries
One of the world’s leading cider makers, Tom Oliver from multi-award winning UK cider company Oliver’s Cider & Perry, has landed in Australia and is preparing to critique hundreds of ciders in Australia’s largest cider show.
The judging of the 2019 Australian Cider Awards will take place this week in Melbourne as record entries signal the start of a bumper summer for fans of authentic, craft cider.
Warwick Billings, chief steward of the Australian Cider Awards and Vice President of industry body Cider Australia commented that within the 276 entries received there are some interesting but not unexpected trends.
“The number of entries in standard cider and perry classes is stable overall but there is a shift towards the drier classes, reflecting the continuing evolution of consumer palates and preferences”, said Warwick.
“Growth in entries is largely driven by the specialty classes with a 50 per cent jump in entries in the cider with fruit class and 20 per cent more experimental products. We have responded to this development by introducing a new Best Specialty Cider/Perry trophy”.
“Each year we are seeing an improvement in the quality of entries, making the task of narrowing the field of stand-out products even more challenging. But our world-class team of judges is well qualified for the task”, said Warwick.
President of Cider Australia Sam Reid added, “The Australian cider industry is proud of what it has achieved in a relatively short timeframe in terms of diversifying the range of styles produced and making consistently high quality ciders”.
“Over the past week the Australian cider community has enjoyed showing Tom around the cider producing regions of Victoria and Tasmania and learning a lot along the way”, Sam said.
“After judging, Tom will venture over to Western Australia to explore parts of the newly established WA Cider Trail”, Mr Reid said.
Award winners will be announced on Friday 8 November at the industry’s annual gala dinner at The Craft & Co in Collingwood, Victoria.
Tickets to the Australian Cider Awards Dinner are $135 and available through Eventbrite.
trailswa.com.au/trails/wa-cider-trail
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About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry, and runs the national cider conference (AusCider) and the Australian Cider Awards.
Australian Cider Awards
The 9th annual Australian Cider Awards will be held in Spring 2019. It is the largest cider competition in Australia and is leading the standardisation and improvement of cider judging across Australia. This year the Awards received a record 276 entries from 84 Australian and international producers.
Judging of the 2019 Awards will be held on 22-23 October 2019 at the William Angliss Institute in Melbourne. The panel comprises 7 full judges and 4 associates and brings expertise from across the alcoholic beverage industry including:
- Chair Sebastian Crowther MS (REAL Wines)
- Guest UK judge Tom Oliver
- Michael Henry (Henry of Harcourt)
- James Kendell (Small Acres Cyder)
- Loïc Le Calvez (Wine Truth)
- Briony Liebich (Lion Co)
- Jody Scott (NZ’s Zeffer Cider)
Full details on award classes including the 2019 Style Guide and rules are available on the Cider Australia website.
Tom Oliver – Biography
Tom Oliver leads a fabulously full life. He is a farmer and the sound engineer and tour manager for The Proclaimers, but it’s for the quality of the ciders and perries he makes in Ocle Pychard, Herefordshire and his collaborations with brewers and cidermakers, that he has gained a reputation around the world. He enjoys drinking cider only just slightly more than he enjoys talking about it but most of all it is the people around cider that stimulates and excites him.
Key dates
|
Judging |
Tue 22 & Wed 23 Oct |
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Australian Cider Forum |
Fri 8 Nov (1pm – 4.30pm) |
|
Awards Presentation Dinner |
Fri 8 Nov (6.30pm) |
MEDIA ENQUIRIES
For more details please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au or visit www.cideraustralia.org.au. Follow the Awards via twitter @cideraustralia and the #australianciderawards hashtag.
Apple and pear trees have started to blossom as the countdown begins to Australia’s largest cider show.
Entries to the 2019 Australian Cider Awards are due this Friday 27 September with another record year of entries anticipated.
Show organiser Cider Australia is ready to welcome this year’s international guest Tom Oliver from the Oliver’s Cider & Perry (UK) who will bring a well-rounded perspective to the already impressive judging panel.
All producers and marketers that sell cider in Australia are encouraged to enter the competition to benchmark their products, receive feedback from independent experts and compete for medals which are a recognised stamp of excellence.
Award winners will be announced at a gala dinner on Friday 8 November.
The Awards promote and reward excellence in cider production and bring together cider makers, industry suppliers, communicators, retailers, sommeliers and consumers.
Enter the Awards via https://myaca.rasv.com.au
FULL DETAILS ON AWARD CLASSES INCLUDING THE STYLE GUIDE AND RULES ARE AVAILABLE ON THE CIDER AUSTRALIA WEBSITE.
Tickets to the Australian Cider Awards Dinner are $135 and available through Eventbrite.
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About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry, and runs the national cider conference (AusCider) and the Australian Cider Awards.
Australian Cider Awards
The 9th annual Australian Cider Awards will be held in Spring 2019. It is the largest cider competition in Australia and is leading the standardisation and improvement of cider judging across Australia. Last year the Awards received 260 entries from Australian and international producers. Judging of the 2019 Awards will be held on 22-23 October 2019 at the William Angliss Institute in Melbourne. The panel comprises 7 full judges and 4 associates and brings expertise from across the alcoholic beverage industry including:
- Chair Sebastian Crowther MS (REAL Wines)
- Guest UK judge Tom Oliver
- Nathan Hyde (InterGO Partners)
- James Kendell (Small Acres Cyder)
- Loïc Le Calvez (Wine Truth)
- Jody Scott (NZ’s Zeffer Cider)
Tom Oliver – Biography
Tom Oliver leads a fabulously full life. He is a farmer and the sound engineer and tour manager for The Proclaimers, but it’s for the quality of the ciders and perries he makes in Ocle Pychard, Herefordshire and his collaborations with brewers and cidermakers, that he has gained a reputation around the world. He enjoys drinking cider only just slightly more than he enjoys talking about it but most of all it is the people around cider that stimulates and excites him.
Key dates
| Entries Open | Mon 8 Jul |
| Entries Close | Fri 27 Sep |
| Deliver Entries | Mon 30 Sep – Fri 11 Oct |
| Judging (media representatives are invited to visit the judging but this is closed to public) | Tue 22 & Wed 23 Oct (Melb) |
| Awards Presentation | Fri 8 Nov (Melb) |
For more details please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au or visit www.cideraustralia.org.au. Follow the Awards via twitter @cideraustralia and the #australianciderawards hashtag.
Industry body Cider Australia is calling on the ACCC to separately consider the cider category when reviewing the proposed acquisition of Carlton & United Breweries by Asahi Beverages.
Asahi and AB InBev-owned CUB announced the deal on 19 July. The ACCC will now consider whether the proposed merger should go ahead based on whether is likely to substantially lessen competition in the alcoholic beverage market.
Cider Australia president Sam Reid said the industry is concerned about the possible impact of the merger on the cider category because a combined Asahi/AB InBev business would control around 70 per cent of the category by volume share1.
“Unlike beer where different sub-segments of the category – such as Pale Ale, IPA and Sour Beers – are well established, tap contracts for cider tend to cover the entire category”, said Mr Reid.
“Such a significant consolidation in brand ownership is likely to further limit competition and innovation in the cider category to a far greater extent than in beer.
“We encourage the ACCC to independently consider the competitive landscape for cider, including to re-consider the impacts of tap contracts given they can completely lock out new and emerging products.
“It may be time to consider prohibiting non-price incentives in tap contracts, or even getting rid of tap contracts completely.
“With the advent of Cider Australia’s 100% Australian Grown trust mark, a level playing field for smaller cider producers and Australian apple and pear growers is as important as ever”, Mr Reid said.
www.cideraustralia.org.au
1. Source: IRI/Market Edge
About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry, and runs the national cider conference and the Australian Cider Awards.
Australian Craft Cider Definition
Cider Australia launched the 100% AUSTRALIAN GROWN trust mark in October 2018, becoming the first country in the world to have a trust mark that promotes the authenticity of cider and drives integrity in the market. The trust mark is industry-led and can be displayed only on Australian craft ciders. Under our definition, ‘Australian craft ciders’ are ciders that contain Australian grown ingredients, and that have a minimum juice content of 50% (by weight of finished product). The trust mark addresses significant failings in the current definition of cider in Australia which is the absence of both a minimum juice content in cider, and a requirement to identify the country of origin of the juice.
MEDIA ENQUIRIES
To interview Cider Australia spokespeople please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au.
Cider Australia has been selected as a finalist in the Food and Beverage Industry Awards 2019 for its world-first ‘100% Australian grown’ cider trust mark.
The trust mark, launched in October 2018, helps consumers to identify ciders made with 100 per cent Australian grown fruit, and has been recognised in the ‘Paddock to Plate’ award category.
The winners of the sixteenth annual awards were announced at a ceremony last night that brought together food and beverage manufacturers from across Australia to celebrate their successes and innovations.
The industry-led trust mark – backed by the Australian Government’s $50 million Export and Regional Wine Support Package – is part of Cider Australia’s campaign to market craft cider overseas and establish export markets for cider brands.
Fifty Australian cider producers have registered to use the trust mark since its launch at the Australian Cider Awards in October 2018.
Cider Australia President Sam Reid said, ‘We’re thrilled to have been shortlisted as a finalist in the Food and Beverage Industry Awards.
‘The Paddock to Plate category recognises companies who source their product direct from the producer to maintain freshness and meet consumer demand.
‘Authenticity and transparency around the origin of ingredients are at the heart of the trust mark.
‘It’s helping consumers to recognise what makes Australian craft ciders unique – the fact they are made with 100 per cent Australian grown apples or pears.
‘It gives producers and orchardists something to unite behind and take to market, and I’m really proud of the work the team and industry have done to get the trust mark off the ground.
‘By choosing ciders that display the trust mark, you are supporting Australian fruit growers and their regional communities and boosting Australian jobs in the craft cider industry’, he said.
For more information about the trust mark, visit https://www.cideraustralia.org.au/backtoearth/
[Ends]
About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry, and runs the national cider conference and the Australian Cider Awards.
About the trust mark
Cider Australia’s ‘100% Australian grown’ trust mark is an industry-led initiative that will reinforce the premium quality of Australian craft cider and drive integrity in the market. The trust mark has been developed with the support of the Australian Government’s $50 million Export and Regional Wine Support Package, and levy funds from the Australian Apple Marketing Levy, managed by Hort Innovation, a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s horticulture industry.
MEDIA ENQUIRIES
To interview Cider Australia spokespeople please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au.
Cider Australia today launched the 2019 Australian Cider Awards, which recognise and celebrate excellence in cider making, as the local cider industry ramps up its focus on quality and provenance.
The ninth annual cider competition will give producers the opportunity to benchmark their products against the best local and imported ciders available for sale in Australia.
Vice President of Cider Australia and Chief Steward of the Awards, Warwick Billings, said the organisation is proud to announce that this year’s guest international judge in world-renowned UK cider producer Tom Oliver from Oliver’s Cider & Perry.
“Tom will bring a depth of expertise to the team helping us to improve and evolve our show, and we especially look forward to hearing his insights about the unique range of ciders made by our local producers with 100% Australian grown fruit”, said Mr Billings.
There are no changes to the Award classes in 2019 with twenty-eight classes to be judged covering standard cider and perry, specialty and intensified & distilled styles.
Winners will be announced at the cider industry’s annual gala dinner on Friday 8th November at The Craft & Co in Collingwood, VIC.
Enter the 2019 Australian Cider Awards online via myaca.rasv.com.au
Entries close on Friday 27 September 2019.
FULL DETAILS ON AWARD CLASSES ARE IN THE 2019 Style Guide AND RULES ARE ON THE CIDER AUSTRALIA WEBSITE.
2019 Australian Cider Awards – Key dates
| Entries Open | Mon 8 Jul |
| Entries Close | Fri 27 Sep |
| Deliver Entries | Mon 30 Sept – Fri 11 Oct |
| Judging (media representatives are invited to visit the judging but this is closed to public) | Tue 22 & Wed 23 Oct (Melbourne) |
| Awards Presentation | Fri 8 Nov (Melbourne) |
– Ends –
About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry, and runs the national cider conference (AusCider) and the Australian Cider Awards.
Australian Cider Awards
The 9th annual Australian Cider Awards will be held in Spring 2019. It is the largest cider competition in Australia and is leading the standardisation and improvement of cider judging across Australia. The Awards received 260 entries from Australian and international producers in 2018.
Judging of the 2019 Awards will be held on 22-23 October 2019 at the William Angliss Institute in Melbourne. The panel comprises 7 full judges and 4 associates and brings expertise from across the alcoholic beverage industry including:
- Chair Sebastian Crowther MS (REAL Wines)
- Guest UK judge Tom Oliver
- Samara Fuss (Philter Brewing)
- Nathan Hyde (InterGO Partners)
- James Kendell (Small Acres Cyder)
- Loïc Le Calvez (Wine Truth)
- Jody Scott (NZ’s Zeffer Cider)
Tom Oliver – Biography
Tom Oliver leads a fabulously full life. He is a farmer and the sound engineer and tour manager for The Proclaimers, but it’s for the quality of the ciders and perries he makes in Ocle Pychard, Herefordshire and his collaborations with brewers and cidermakers, that he has gained a reputation around the world. He enjoys drinking cider only just slightly more than he enjoys talking about it but most of all it is the people around cider that stimulates and excites him.
Photograph of Tom Oliver courtesy of Bill Bradshaw
MEDIA ENQUIRIES
To interview Cider Australia spokespeople please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au. Follow the Awards via twitter @cideraustralia and the #australianciderawards hashtag.
Craft cider bottles across Australia are appearing in stores featuring Cider Australia’s world first craft cider trust mark.
The trust mark is an industry-led initiative – backed by the Australian Government’s $50 million Export and Regional Wine Support Package – and part of Cider Australia’s campaign to build a sustainable cider industry in Australia and establish an export market for local brands.
The ‘back-to-earth’ cider trust mark has been well received within the industry since launching in October 2018, with 47 cider producers already signed up. This means the trust mark will feature on the producer’s cans and bottles, allowing consumers to easily identify the quality and origin of ingredients and make an informed decision when buying cider.
“The trust mark is going well and has really unified the cider community,” comments Sam Reid, president, Cider Australia. “The trust mark gives producers and orchardists a way to unite behind and take to market Australian grown craft cider, and I’m really proud of the work the team and industry have done to get the trust mark off the ground.
“We have existing producers lining up to put the trust mark on their product, as well as new producers joining Cider Australia. We’re also starting to see excitement with consumers, showing really strong, functional and emotional reasons to support Australian producers and orchardists.
“The trust mark appearing on cider bottles at this time of year is very timely from an export perspective. We’re seeing an increase in a consumer trend globally and in Australia with more and more interest of the style of cider from different markets, providing a different perspective of what traditional cider has been from the UK and France.”
Cider Australia will be hosting the National Cider Conference AusCider in Hobart, Tasmania over World Cider Day on 3 June.
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MEDIA ENQUIRIES
To interview Cider Australia spokespeople and other industry representatives, please contact: Adrienne Pearson or Roberta Marcroft, Write Away Communication + Events Ph: 02 9978 1400, Email: adrienne_pearson@writeaway.com.au roberta@writeaway.com.au
About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry.
About the trust mark
Cider Australia has launched a 100% AUSTRALIAN GROWN trust mark that can only be displayed on ciders made with 100% Australian grown fruit. This is an industry-led initiative that will reinforce the premium quality of Australian craft cider and drive integrity in the market. When you buy a cider with the 100% AUSTRALIAN GROWN trust mark, you are not only buying a premium product but also supporting Australian growers, Australian jobs and our local communities. This trust mark has been developed with the support of levy funds from the Australian Apple Marketing Levy, managed by Hort Innovation, a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s horticulture industry.
National cider conference
AusCider is the cider industry’s annual information exchange and networking event that connects cider producers, fruit growers, researchers, suppliers and other industry representatives from Australia and overseas. The Batlow CiderFest organised and ran the first seven conferences in Batlow, NSW. Cider Australia will now manage the event as it moves to major cider centres in other states. Details about the conference are available on the Cider Australia website at cideraustralia.org.au
Did you know?
Country of Origin Labelling
Cider is a fruit wine made from fermented juice, in this case the juice of apples and pears. The origin of the juice in cider is an important consideration for many consumers, and Cider Australia believes that labels on cider should identify the country of origin of the juice.
The Federal Government introduced a new Country of Origin Labelling system in 2016. Cider, as an alcoholic beverage, is classed as a non-priority food under the new rules. Non-priority foods must include a country of origin claim on labels. As a ‘substantially transformed’ product, the country of origin statement for cider must relate to where the product was ‘made’ (fermented), rather than where the ingredients were ‘grown’. As a result, cider labels do not need to identify the origin of the juice.
Definition of cider
There is no minimum juice content in products labelled as cider in Australia. This is in stark contrast to the rules in other key cider producing countries, such as the UK – which has a 35% minimum juice requirement, and the United States – where cider must contain at least 50% juice.
Cider Australia advocates for reform of the definition of cider and perry in the Australia New Zealand Food Standards Code to ensure what is stated on the label aligns with consumer expectations, and the product composition requirements in comparable international markets such as the UK and United States.
Cider Australia believes that a product should not be labelled as cider or perry if it contains:
- less than 50% by weight of apple and/or pear juice, and/or
- alcohol specifically to increase ‘alcohol by volume’ (to ensure ready-to-drink style beverages are not called cider).
Download a copy of this release here.
Industry body Cider Australia has released the final program for AusCider 2019 which officially opens in Hobart, Tasmania during World Cider Day on 3 June.
Bridging the spectrum from orchard establishment to cider tourism, the first national cider conference to be held in Tasmania will reveal the huge leaps forward being taken by the Australian cider industry.
Sam Reid, President of Cider Australia and co-founder of Tasmania’s Willie Smith’s Cider Makers said the organisation is especially proud to be hosting AusCider on World Cider Day – a day that brings together cider lovers across the world.
“We have the UK’s first accredited Pommelier Jane Peyton visiting the apple isle and she will share with us her vision for pairing food and cider”, said Mr Reid.
“We are thrilled to announce that Rodney Dunn from Tasmania’s multi award-winning ‘paddock-to-plate’ restaurant and cooking school The Agrarian Kitchen will join our panel discussion on cider and food matching, with insights that will help us take cider to the next level”, Mr Reid said.
The local cider industry is set to show off Tasmania’s extraordinary commitment to cider with Cider Tasmania and FermenTasmania collaborating on the events.
“Cider is having such a positive impact on the Tasmanian economy with Tasmanian producers punching above their weight at the premium end of the cider category, as recognised through the financial support provided by the Tasmanian Government to bring the conference to the state”, Mr Reid noted.
Tickets are now available via Ticketebo for the one and a half day conference, AusCider dinner and tours of the Huon and Tamar Valleys.
The full program can be viewed here.
www.cideraustralia.org.au
www.worldciderday.com
www.ticketebo.com.au/auscider2019
www.jane-peyton.com
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About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry.
National cider conference
AusCider is the cider industry’s annual information exchange and networking event that connects cider producers, fruit growers, researchers, suppliers and other industry representatives from Australia and overseas. The Batlow CiderFest organised and ran the first seven conferences in Batlow, NSW. Cider Australia will now manage the event as it moves to major cider centres in other states. AusCider 2019 will be held in Hobart, Tasmania from 2-5 June. Tickets and conference details are now available at www.ticketebo.com.au/auscider2019
MEDIA ENQUIRIES
To interview Cider Australia spokespeople please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au.
President of Cider Australia Sam Reid said the regulatory framework as it stands is holding back growth opportunities and making it difficult for consumers and producers to differentiate higher quality products in the marketplace.
“Cider producers must navigate a ridiculous situation whereby the Food Standards define cider as one thing and the Australian Tax Office defines cider using another definition and neither of these definitions include a minimum juice content, which every other country globally sees fit to include in their definitions”, Mr Reid said.
“The regulatory framework is certainly not ticking any of the boxes on why we have food standards in the first place, such as to ensure consumers can make informed choices and to promote consistency with international standards”, noted Mr Reid.
Cider Australia believes that without reform to regulatory requirements the cider sector will be faced with suboptimal levels of investment in orchards and cider processing infrastructure, employment, skills development and R&D.
“Cider Australia is doing all it can to drive integrity in the market and is exceptionally proud to have recently launched a trust mark that can be displayed on ciders made with 100% Australian grown fruit, but we need effective regulation to support these efforts”, said Mr Reid.
Cider Australia’s full proposal is outlined in the attached Position Statement on Cider Product Integrity.
www.cideraustralia.org.au
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About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry.
About the trust mark
Cider Australia has launched a 100% Australian Grown trust mark that can only be displayed on ciders made with 100% Australian grown fruit. This is an industry-led initiative that will reinforce the premium quality of Australian craft cider and drive integrity in the market. When you buy a cider with the 100% AUSTRALIAN GROWN trust mark, you are not only buying a premium product but also supporting Australian growers, Australian jobs and our local communities.
National cider conference
AusCider is the cider industry’s annual information exchange and networking event that connects cider producers, fruit growers, researchers, suppliers and other industry representatives from Australia and overseas. The Batlow CiderFest organised and ran the first seven conferences in Batlow, NSW. Cider Australia will now manage the event as it moves to major cider centres in other states. AusCider 2019 will be held in Hobart, Tasmania from 2-5 June. Tickets and conference details are now available at www.ticketebo.com.au/auscider2019
MEDIA ENQUIRIES
To interview Cider Australia spokespeople please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au.
National industry body Cider Australia has opened tickets sales for the national cider conference to be held in Hobart, Tasmania from 2-5 June 2019.
President of Cider Australia and co-founder of Willie Smith’s Cider Makers, Sam Reid, acknowledged the support of the Tasmanian Government in bringing AusCider 2019 to Hobart.
‘It is encouraging that the Tasmanian Government sees a strong future for the Australian cider industry, which is already an important contributor to the local Tasmanian economy and a burgeoning source of inspiration for the research sector’, Mr Reid said.
‘AusCider 2019 has an impressive line-up of presenters including keynote speaker Jane Peyton, the UK’s first accredited pommelier and an award-winning drinks educator’, said Mr Reid.
‘In addition to the key theme of cider and food matching, speakers will discuss value chain analysis and orchard establishment – priority programs under the newly established Australian Cider Research and Development Group (ACRAD) – and other cutting-edge topics in cider’.
The AusCider 2019 conference will take place in Hobart, Tasmania with site visits and events in other regions of the state. The conference brings together cider producers, fruit growers, researchers and cider industry representatives from across Australia and overseas and coincides with the annual conference of Fruit Growers Tasmania.
Tickets and the conference program are now available via www.ticketebo.com.au/auscider2019
Download the AusCider 2019 Program
www.cideraustralia.org.au
www.jane-peyton.com
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About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry.
About AusCider 2019
AusCider 2019 is the cider industry’s annual information exchange and networking event. It connects cider producers, fruit growers, researchers, suppliers and other industry representatives from Australia and overseas. The Batlow CiderFest organised and ran the first seven conferences in Batlow, NSW. Cider Australia will now manage the event as it moves to major cider centres in other states.
MEDIA ENQUIRIES
To interview Cider Australia spokespeople and other industry representatives, please contact Cider Australia executive officer Jane Anderson on 0434 559 759 or office@cideraustralia.org.au.
